Do you have products to sell? Ignore Amazon Custom. Sellers who are already using it praise its features and call it a great experience that brings them more business.
With all the customization options, almost every product can be customized. Customers love products that can be customized to be unique, and what they want. Knowing what to print on demand can also help you get more customers.
What is Amazon Custom?
Amazon Custom is a “store” within Amazon. It is a place where buyers can find your products and choose to customize them.
Products can be customized with a logo, selected images and/or text, or other options. Customization options are chosen by you, the seller.
Buyers choose the item and customization, and you provide a custom service to fulfill all orders.
Who Can Sell on Amazon Custom?
To sell to Amazon Customer, you must first register with Amazon as a professional seller, or become an Amazon Handmade member.
Also, your products should be customized for customers.
How much does Amazon Custom cost?
As a professional Amazon seller you will pay a standard monthly subscription fee of $39.99, plus any sales fees.
Until now, you can add Amazon Custom to your Professional Seller account for free. But Amazon reserves the right to add fees to the service if needed in the future.
Why Your Business Should Sell on Amazon Custom
Amazon Custom offers many small businesses the opportunity to enter the market for customized products. Customers jump at the chance to add their own touch to the product, making it a unique gift or company promotion.
Here are some reasons:
- Products listed in Amazon’s custom catalog are also listed in Amazon’s main store, which helps buyers find all of your products.
- By using Amazon, you have the ability to reach hundreds of thousands of customers.
- Amazon Custom allows customers to personalize your products, making every product more unique.
- Amazon Custom offers you a new selling option with a dedicated storefront for custom products.
- Your product listings can drive customers back to websites, which boosts business for sellers.
Custom types for Sellers
What customization options can be included in your product listing? While there are three main types of customization, the options a merchant can offer are limitless, similar to sites like Amazon Merch.
Customizing the Image
Customers upload an image, such as a business logo or name. Text can be added. As customers add uploads to customizable products, they can see a preview image and change colors if needed.
Customizing Text
Customers can add text to products using color and font options. As marketers, you write the options you offer in custom text. For example, customizing your product can be embroidered, engraved, printed or painted – whatever method you use to customize products. The data to be added can be up to five lines.
Product configuration
Product configuration is very product dependent. Basically, customers create their own products using a drop-down menu of options.
Amazon organizes consumers’ custom product selections into categories. Here’s a look at the key categories and departments on the list (there are many more!):
Home & Kitchen, Clothing, Jewelry, Handmade, Office Products, Sports & Outdoors, Cell Phone Cases & Accessories, Pet Supplies, Baby, Tools & Home Improvement, Toys & Games, Auto Accessories, Garden & Outdoors, Arts, Crafts & Sewing.
Before you can start selling your products, you must set up your account and customization information. The time you spend doing that will pay off in increased profits for your business.
Before you can join the ranks of sellers who sell custom products, you must register with Amazon as a professional seller. Or, you can also sell custom products through Amazon Handmade.
Create a New Product
With your seller registration, you will be able to use the Amazon seller site as a listing tool. A central merchant tool allows you to add your product listings and descriptions of the custom options you offer.
You don’t need tons of computer knowledge to work with a customizable listing tool.
Add Customization Information to Your Products
Once you have added your product, you will use the ADD/EDIT button to add custom product information. For example, you can specify text options, such as how many lines of text are allowed. If you find that certain font text colors don’t work well with your product, you can limit the color selection.
You can specify and write what type of images you can use, such as logos. You may choose not to use photo images or other photo customization options.
You will also enter your own custom cost terms.
Customers who go to your listing will use the Customize Now button.
Preview Your Product List
Within the central Amazon seller tool, you will be able to preview the customization option to see: 1. If the steps are well prepared and 2. If the customized products look good.
Start Selling
Sellers will soon know that their personalized product marketing business is working!
Remember that sales of custom products begin with the Amazon website, but you fill orders. In other words, shipping cannot be accomplished through Amazon’s fulfillment service. Completes sales, including customization and shipping.
How long does the Amazon Custom application process take?
Amazon Custom usually responds to an email request to join within an hour!
The return email from Amazon will include all the links sellers need to get started. The links will take you through the steps to add a listing with a picture of the item, its features, and descriptive content.
Sellers can also choose which category or categories the item will appear in. Choose a category where you think buyers are likely to find it.
How do I add items to Amazon Custom in bulk?
Clients can order a “text” only customization bundle. For example, a consumer may buy items to take home from a wedding party, such as alcoholic beverages, for friends. A customer may wish to purchase 200 engraved drink coasters (which fit in 5 lines) and may order all 200.
Customization of product image and configuration cannot be done in bulk. The procedures for that are done manually, and must be done one by one for each installation.
How much customization can I add to a product on Amazon Custom?
You can add both image and text customization to one product. When set up by a seller, one product may have several places where the image and text can be placed.
For example, a quilt with nine blocks would have 9 text dots; or a single photo collage can have several text areas, such as a word or more. It all depends on what you – the seller – are willing to offer as many options.
How do I track my custom orders on Amazon?
You can click the Set button and see what your finished product will look like. You will be sent each article order through your Amazon Custom account.
Do I need permission from my manufacturer to sell on Amazon?
Definitely. You need to be approved by the manufacturer to sell the products you want to customize.
Photo: Depositphotos
