What if the apps and websites you use every day adapted to your needs in real time? If they instantly generate the exact content and functionality you need, when do you need it?
You’ve heard of creative images and creative videos. Now, hello to productive communication—the most significant change in human computing since Apple introduced the touchscreen phone.
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With the advent of AI, for the first time in history our technology is going to learn how to adapt to us, rather than forcing us to adapt to it.
What are generative interfaces?
Generative interfaces are a new class of digital experiences where the layout, functionality, and content are dynamically generated in real time to meet individual user needs. Unlike traditional static interfaces, which are predesigned and rigid, generative interfaces use advanced AI to adapt and evolve based on user interactions and preferences.
They are based on blocks—small, modular components of an experience, whether content, function, or user interface (UI)—that can be dynamically assembled and adjusted in real time by AI. These blocks allow the interface to adapt seamlessly to each user’s unique needs and preferences, leveraging a modular approach that reduces fragmentation and creates an interface that evolves with the user. The result is a highly personalized, wildly efficient digital experience.
What do they look like in action?
Imagine you’re exploring the NASA app, reading about the discovery of water on another planet. Wanting to learn how far away this planet is, you simply long-press on the content and verbally ask, “Where is this?” The written answer appears in-line, directly in your current article, informing without breaking your flow.
Then, you wonder why getting water is so important. Circling the water in the planet image, you ask your question. The interface is responsive, and the page gives you the response you want.
This new type of information enables you to follow your curiosity and find answers where you need them without breaking your travel. And the applications are endless.
Thinking of buying a new car? Your heart rate probably quickens at the thought. With so much to think about, learn about, and understand, it’s no wonder that 61% of Americans feel overwhelmed by this very idea. You start by reading a review of a particular model and want to check its safety ratings. Instead of jumping between websites and diving into open tabs, you just long press and ask. Security measures appear right there, where you need them.
Later, you’re browsing flights to New York City and realize you’ll be departing from LaGuardia. You’re not sure about the commute from DUMBO, so you highlight the text and ask. Immediately, a map with the best route appears, guiding you without interrupting your planning process.
Why is productive communication so profound?
Productive communication translates text into human-computer interaction. Until now, we have had to learn to use our technology. Now, our tools are adapting to us, meeting our needs and when we need them.
They are fundamentally changing the way we interact with digital experiences, making complex tasks simpler and easier. This fundamental change empowers us, makes people knowledgeable, efficient and confident.
Productive interfaces will become the cornerstone of our modern digital experience, and we will look back fondly on a time when the words we learned and the things we encountered were static.
The real winners will be those who have an idea of how to use it to better meet the needs of their users.
Those who can deliver answers in the moment, maintain seamless interactions, and design experiences that feel natural and intuitive will not only stay ahead but redefine what’s possible. In a world where our tools adapt to us, the possibilities are endless—and the future belongs to those who embrace them.
Peter Smart is chief experience officer and managing partner at Fantasy.
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