As the blockchain, crypto and Web3 space continues to grow, special social relationships are more important than ever. Enter Web3 PR agencies: giants of this niche, offering their clients the ability to understand the state of the media industry and secure inclusion in top publications.
What is Web3 PR?
Web3 PR is a decentralized internet public relations, covering topics including blockchain technology, crypto, NFTs and dApps. Web3 PR agencies promote and manage the reputation of companies in this space.
This may include writing and distributing press releases, securing media coverage, managing social media, organizing events, and building relationships with industry influencers. These agencies also manage issues, shape brand image, and create content relevant to the tech-savvy Web3 audience.
Web3 PR is important because it helps explain complex technologies to the public and build understanding and trust in specific projects. When done right, it helps companies communicate their value clearly to the right people. The benefits are more visibility, credibility, and connection with your community – all important for raising funds, building partnerships, and attracting more users.
Top 4 Web3 PR Agencies
Whether you’re launching a new project or growing an existing one, Web3 PR Marketing agencies have the experience to help you get your message across and strengthen your community. Here are some top examples:
MarketAcross
MarketAcross is a leading PR and content marketing agency in the blockchain and cryptocurrency space. Founded in 2014, MarketAcross offers full-service marketing solutions for both startups and established blockchain projects. They work on a performance-based model so clients only pay for visible results – no retainer fees.
The big names found in their client list are a testament to MarketAcross’ ability to deliver success in large blockchain projects. They offer customized marketing solutions to ensure industry visibility and recognition.
Services:
- Search Engine Optimization (SEO): Doing strategic keyword research, developing content, and building links.
- Top-Tier Coverage: Working with top editors, bloggers and content producers to get coverage in the biggest and best publications.
- Content Marketing: Improving your online presence, even if you’re low on trending stories.
- Online Reputation Management: Assessing and optimizing digital results to protect and improve a company’s image.
- Thought Leadership: Writing and editing content on behalf of your executives to position them as industry thought leaders.
- Content distribution: Publish media across technology, crypto, finance and business channels to get maximum traction.
- Messaging Strategy: Creating detailed summaries to explain location and media angles.
Notable Clients:
- Binance: Global cryptocurrency exchange.
- Polygon: A Layer-2 scaling solution for blockchain transactions.
- Solana: An efficient blockchain for developers.
- Crypto.com: Crypto related services.
- eToro: Public trading and multi-asset brokerage.
PR Genius
PR Genius is a global media agency for crypto and Web3 companies. They help build brand awareness and credibility through press releases and media, and grow their network of contacts with top media outlets in crypto and finance. They combine traditional PR with performance-based models to achieve strong measurable results and ROI.
Services:
- Authority Building: Positioning through thought leadership, sharing valuable information, and SEO.
- PR Announcements: Broadcast announcements on all leading media channels.
- Executive Roundtables: Bringing together senior executives for well-chosen discussions to improve value.
- Reputation Management: Protecting your online presence to avoid potential problems.
- Guaranteed Visibility: Securing spots on TV, podcasts and events, and in native and display ads.
Notable clients:
- Radix: A distributed financial system.
- Deribit: Cryptocurrency derivatives exchange.
- Harvard Business School: Business education.
- Cega: Products built on the blockchain.
- ORA: Tokenizing AI models
Cryptoken Media
Cryptoken Media is a digital marketing agency serving the cryptocurrency, blockchain and fintech industries. They offer a range of marketing solutions to increase brand visibility and engagement with their customers.
Cryptoken Media is known for its expertise in the crypto space and offers bespoke services to their clients. They use a mix of traditional and innovative marketing strategies to address the unique challenges of Web3 PR.
Services:
- Digital PR and Outreach: Creating a positive public image and increasing your brand recognition, including with crypto influencers and across social media.
- Programmatic Advertising: Automating your ad spend to personalize and target real customers at scale, across mobile, video, and native ads.
- Pay-Per-Click (PPC): Doing custom PPC research and strategies to increase revenue.
- Search Engine Optimization (SEO): Facilitating keyword research, link building and technical consulting.
- Conversion Rate Optimization (CRO): Reducing churn on your website and personalized landing pages.
Notable Clients:
- Apeswap: Multichain DeFi Hub.
- OKX: Crypto exchange with many trading options.
- eToroX: The blockchain arm of eToro, which focuses on crypto assets.
- 1xBit: Global cryptocurrency betting platform.
- Nexo: A lending center for digital assets.
Crypto PR Lab
Crypto PR Lab is a public relations and consulting firm serving blockchain and cryptocurrency projects. They work with startups, exchanges, funds, service providers and global events in the crypto and tech space. They aim to increase media presence, connect clients and investors, and provide strategic advice at blockchain conferences and events.
Crypto PR Lab offers a variety of services to increase visibility and credibility for its clients, using its media connections and advanced industry knowledge.
Services:
- PR & Media Outreach: Getting clients into top media outlets to increase awareness and legitimacy.
- Speaker engagement: Booking keynote speakers for events and conferences.
- Video Content Creation: Producing high-quality videos to educate and entertain audiences about client projects.
- Investor and Advisor Introductions: Connecting clients with potential investors and advisors in the technology and financial space.
Notable Clients:
- DESICO: Security token issuance and trading platform.
- PlasmaPay: A functional crypto wallet.
- TAU: Crypto uses “Proof of Transaction” technology.
- CoinCasso: Licensed cryptocurrency exchange.
- Marlin Protocol: A high-performance network infrastructure for distributed networks.
Wrapping up
As the Web3 space grows, the importance of targeted Web3 PR grows as well. These agencies help companies in the decentralized technology space get their message across and build relationships with key stakeholders.
With their expertise, Web3 PR agencies ensure that their clients’ new technologies are understood and appreciated by a wide audience, and help them navigate the Web3 media ecosystem. All of the options listed above are powerful choices to help improve your brand.
