Amazon Expands Shopping Through Core and Multichannel Fulfillment with New Capabilities and Additional Products

Amazon today announced new enhancements to its direct-to-customer offerings, Shop with Prime and Amazon Multi-Channel Fulfillment (MCF), during its Merchant Acceleration conference.

These enhancements are designed to help sellers grow their businesses on their websites and other sales channels beyond Amazon.com. Both services continue to experience significant growth, with new features aimed at making it easier for businesses to scale, attract new customers, and increase sales.

Significant growth in shopping with Prime

Since its launch in 2022, Buy with Prime has seen a huge boost. So far this year, orders placed on retailer websites using Buy with Prime have increased more than 45% year-over-year, and retailers have seen an average increase of 16% in revenue per customer by offering the service.

Additionally, over 50% more Prime members made purchases using Buy with Prime this year.

The service, which allows shoppers to use their Amazon Prime benefits on participating retailers’ websites, saw a 300% increase in orders during Prime Day 2024. The number of retailers offering Buy with Prime has grown by more than 25% year over year. , with new brands including IZOD, Elizabeth Arden, Dollar Shave Club, and more now available to consumers.

New Marketing Solutions to Promote Retailer Growth

To help sellers attract more customers, Amazon is introducing two new advertising solutions:

• Amazon DSP for shopping with Prime: This allows sellers to use Amazon’s Demand-Side Platform (DSP) to run ad campaigns using product-level buying signals from Amazon.com and their websites to drive traffic to their ecommerce platforms. It’s over 80% of sellers using this feature report meeting or exceeding their return on ad spend (ROAS) goals.
• TikTok ads with delivery rates: Shop with Prime Merchants will soon be able to display Prime brands and real-time delivery estimates in their TikTok ads, driving traffic directly to their websites.

Extended Payment Options and Payment Enhancements

Amazon is also expanding the payment options for Buy with Prime:

• PayPal integration: Shoppers can now use PayPal to checkout on shopping deals with major websites. Starting next year, Prime members will be able to link their Amazon and PayPal accounts, allowing them to automatically receive Prime shipping benefits when they use PayPal.
• Shopify Checkout Integration: Shoppers can now buy both core and non-core items together in one checkout through Shopify stores, further improving the shopping experience for customers.

Amazon Multi-Channel Fulfillment Sees Continued Growth

Amazon MCF, which allows sellers to use Amazon’s fulfillment network to pick, pack and ship orders to channels beyond Amazon.com, has seen 70% increase with total orders filled this year. Currently serving more 200,000 US sellersMCF continues to provide flexible and reliable business fulfillment solutions.

New enhancements to Amazon MCF include:

• Fast Delivery: The standard delivery option has been reduced from 5 business days to 3 business days at no additional cost. This includes deliveries made 7 days a week.
• Fast MCF badges: Sellers can now display real-time delivery estimates on their websites, giving consumers more confidence in when their orders will arrive. This feature has helped retailers, such as sportswear company NXTRND, increase revenue by 8.9%.
• Delivery Rates on Advertisements: Starting this month, merchants will be able to display delivery rates on their Google Shopping and TikTok ads, drive more traffic to their sites and improve ROAS.

Photo: Amazon