Lego plans to replace oil-based bricks with renewable plastic as profits grow

Lego ditches fossil fuels for something that’s kinder to the planet.

This week, the toy maker announced it is phasing out the use of oil in its bricks and replacing them with renewable materials and recycled plastic.

The company will do that by reducing the percentage of oil in its bricks while adding certified renewable or recycled materials. Of course, the bricks that make up Hagrid’s Hut, the They are not bad Set, again Fortnite Battle Buses it will cost more to produce. The company says it will pay up to 70% more for new, certified renewable resin. “This means a significant increase in the cost of producing a Lego brick,” CEO Niels Christiansen told Reuters.

But that doesn’t mean that Lego sets will be more expensive to buy. “As a family owner committed to sustainability, it’s a privilege to be able to pay for raw materials without charging customers extra,” added Christiansen.

The company had earlier plans to use polyethylene terephthalate (PET) recycled from old building blocks; however, he soon realized that using it would produce more pollution than it currently does.

“After more than three years of testing, we found that this product did not reduce carbon emissions,” a spokesperson for CNN told 2023, adding that the product “doesn’t stop.” [its] effort to make oil-free bricks” and remains “totally committed to making Lego bricks from sustainable materials by 2032.”

Lego has ended up testing more than 600 building materials over the past few years. Finally, the company says that new agreements with manufacturers of new Lego production materials are on the way to getting rid of fossil fuels completely by its 2032 target date.

Lego’s approach to sustainability has been difficult, which seems to underline how much of a challenge environmental change is for the world’s biggest toy makers who have for decades relied on cheap plastic. Finding something that works well to build a product of equal quality while also not harming the planet is no easy feat, but Lego is anything if not innovative.

While some new toy makers are committed to environmentally friendly toys, such as Green Toys, which are made from 100% recycled materials, some old toy makers are aiming to move away from oil-based plastics, too. Barbie’s maker, Mattel, has pledged to eliminate plastic from recycled, recyclable, or bio-plastic materials by 2030 and reduce plastic packaging by 25% (by 2030).

It’s hard to imagine a plastic version of Barbie, but as fossil fuel emissions continue to fuel climate change, toy makers know they have to change. Barbie is Barbie. . . brick by brick.