Etsy, known for its unique and person-centered shopping experience, has announced the launch of its first-ever buyer membership program, Etsy Insider. This new initiative is designed to deepen customer loyalty and improve the shopping experience for consumers, while also supporting the millions of small businesses that sell on the platform.
Etsy Insider will enter a closed beta phase in mid-September, inviting select buyers in the United States to participate. These select buyers will have the option to purchase a seasonal or annual membership, unlocking a range of exclusive benefits aimed at making their Etsy experience even more rewarding.
Etsy Insider Benefits
Members of the Etsy Insider program will enjoy a variety of benefits, including:
- Free US Domestic Shipping: Members will receive free shipping on millions of items, making it easier and more accessible to shop on Etsy.
- Birthday Bonus: Special entertainment for members on their birthday, adding a personal touch to the shopping experience.
- Limited Annual Gift: Each year, members will receive a unique gift designed by an Etsy seller, highlighting the art and craft that defines the platform.
- First Access to Discounts and Merchandise: Etsy Insiders will be the first to know about special discounts and select merchandise, ensuring they don’t miss out on special deals.
- Double Impact by Giving Change: Members can increase their positive impact by participating in Etsy’s Donate the Change program, which allows them to pool their purchases to support a variety of causes.
No Costs to Sellers
Importantly, the Etsy Insider program will not impose additional costs on Etsy sellers. The benefits provided, including free shipping, will be funded by Etsy and through membership fees paid by Insiders. This ensures that the program supports small businesses on the platform without adding to their financial burden.
