Pinterest Reveals Fall 2024 Trend Report Highlighting Fashion, Beauty, Home Decor, and Cultural Influences

admin August 24, 2024

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Pinterest has released its Fall 2024 Trend Report, which showcases the top trends shaping fashion, beauty, home decor, food, and hobbies this season. As a platform known for its role in inspiring users and driving trends, Pinterest has seen a significant increase in searches related to fall beauty and careers, signaling a season of creativity and cultural exploration.

Fashion Trends: Bold Patterns and Layered Looks

This fall, fashion is all about making bold statements with nature-inspired patterns, mixed layers, and oversized dresses. Pinterest has seen a dramatic increase in searches for items like leopard denim, camouflage clothing, and puffer skirts, as users embrace individuality and creativity.

Leopard print jeans changed to +2990%.
Camouflage clothing increased by 2295%.
The aesthetics of the puffer jacket increased by 70%.

Layering is also key this season, with Pinterest users experimenting with unusual combinations, such as sweaters paired with skirts and skirts layered over jeans. This trend reflects a growing desire for unique and personalized fashion options.

Searching sweater with skirt dresses increased by 2000%.
Balloon skirt dresses increased by 1765%.

Beauty Trends: Blonde Hair and Bright Makeup

Fall 2024 beauty trends are marked by bold and contemporary styles, with a focus on red hair colors and intricate nail designs. Pinterest users have also discovered the appeal of glowing, dewy makeup, which is making a strong comeback this season.

Fox hair color searches increased by 1530%.
Bow nail designs we saw an increase of 2220%.
Soft baddie makeup increased by 700%.

These trends highlight a shift toward more expressive and eye-catching beauty choices, with Pinterest users embracing everything from intricate Japanese-inspired nail art to vibrant hair colors.

Home Decor: Creating Calm Living Spaces

As the weather turns colder, Pinterest users are transforming their homes into cozy, peaceful living spaces. There is a growing interest in creating spaces that balance luxury, style, and tranquility, with a notable influence from Japanese design.

Searching cozy sunrooms increased by 930%.
Green home decor changed to +2670%.
Zen houses searches increased by 405%.

The trend for peaceful home spaces is reflected in the growing popularity of flower room aesthetics, cozy lighting, and soothing color palettes. Pinterest users are particularly attracted to Japanese vintage art and zen-inspired designs, as they seek to fill their homes with a sense of peace and relaxation.

Food Trends: World Foods and Japanese Delicacies

Pinterest has also identified a growing interest in global, healthy ingredients and Japanese cuisine. Users are exploring new flavors and recipes, from using morel mushrooms and pistachio butter to exploring jelly recipes and traditional Japanese dishes.

Morel mushroom searches increased by 240%.
Pistachio butter increased by 240%.
Katsu curry searches increased by 100%.

This culinary trend reflects a broader interest in incorporating rich, natural ingredients into everyday meals, as well as an appreciation for Japanese flavors and cooking methods.

Gen Z Hobbies: Creative Projects and Social Engagement

Gen Z users on Pinterest indulge in creative hobbies and encourage interpersonal connections this fall. DIY projects, especially in jewelry making and bag making, are becoming increasingly popular, as are group activities such as book clubs and running clubs.

Small bead bracelet ideas increased by 2000%.
Book club searches increased by 180%.
Run club searches increased by 700%.

This trend reflects a desire among Gen Z for interaction, creative experiences and a renewed focus on building community through shared interests and activities.

Cultural Influences: Japanese Inspirations

Japanese culture has a big influence on this season’s trends, with Pinterest users finding inspiration in Japanese fashion, home decor, and culinary traditions. The growing interest in Japanese living room design, long skirts, and food reflects a growing appreciation for Japanese beauty and culture.