A company best known for fried chicken sandwiches and homophobia is now entering the entertainment industry. Chick-fil-A, which is said to sell some of the tastiest sandwiches ever produced, is planning to launch its own streaming service, which will reportedly be filled with original content, including reality TV shows.
According to a report from Deadline, Chick-fil-A is “partnering with several major production companies” in an effort to create “family-friendly games,” with a focus on “unscripted” content. The budget for unscripted content can be up to $400k per hour episode, the report said. Although details are scarce, Deadline notes that the company has already developed a “family-friendly game show,” which will include ten episodes. In addition to such content, the company is also interested in “documentary and animation projects,” the report notes. The project is led by Brian Gibson, a television veteran who has been involved in other high-profile TV shows, such as top Gear.
Gizmodo has reached out to Chick-fil-A for more information and will update this story when we hear back.
Deadline notes that big brands launching their own video content is an industry favorite these days (and annoying, at that). Often, companies will fund programs that promote their products in a fun or silly way. Deadline notes that both Lyft and Airbnb have produced programs with their own products, but there’s also Ring Nation, a series created by Amazon that features funny videos purportedly captured by the company’s home surveillance systems. It remains to be seen whether the company-sponsored “game show” will include questions about Chick-fil-A condiments.
Years ago, Chick-fil-A drew the ire of GLAAD and other LGBTQ organizations for donating money to anti-gay groups. Eventually, the company stopped doing this. Then, recently, the chain of restaurants raised the ire of the MAGA brands, who accused the company of “waking up” when it decided to release the DEI program. The company’s pivot toward reality television—a landmark war-free space—is perhaps a wise decision.
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