Kit Kat got a new logo that’s really big and looks like the real Kit Kat

Kit Kat’s new logo will be king size.

The US version of the candy bar sold by Hershey Co. it has a new logo with bulkier, straighter type and a black drop shadow set against a simple oval.

Gone are the curved ut and the internal shadow in the writing of words. These are bullets that are meant to look like they will make a loud noise when broken cleanly in two. Sterling Brands, the agency involved in the relaunch, said it “celebrates the delicious, creamy taste of Kit Kat, launching the brand with the incredible power of Kit Kat’s ‘break’. The likes of Welch’s and Nestlé Coffee mate, and has an eye towards in simple, colorful installations.

Internationally, Kit Kat bars are produced by Nestlé and have a completely different logo. But in the US, Hershey’s new Kit Kat packaging was released earlier this year. It doesn’t seem too different from what consumers are used to. The size and shape of the package is the same, as well as the basics of the logo. It looks clean and a little retro.

The restructuring comes as Hershey Co. looking to improve its candy sales. In the company’s recent earnings call, CEO Michele Buck said that consumers are withdrawing from discretionary spending, but the company is happy with the growth of its sugary and salty food categories. Introducing the new gummy Jolly Rancher, and Shaq-a-licious, the biggest gummy, with Shaquille O’Neal. But since new products can drive sales, sometimes all you have to do is repackage an old favorite.