How I Built My Business Using Only $10 A Day – And How You Can Do It, Too.

After running my own advertising and PR company for the past 22 years, I’ve learned that you have to think ahead and be logical. Whatever worked yesterday does not mean it will work today or tomorrow, especially now in our post-pandemic world.

When the cost of living problems came, I saw many companies in trouble. They were struggling to find leads, filling their calendars with appointments and setting up automation in their business to save time and money. This is something I have experience with – over twenty years of experience, so I’ve created a promise to help companies of all sizes stay active. But the challenge I was facing was, how do I get this donation out there? So, I turned to Meta marketing – advertising on Facebook and Instagram.

Related: How to Master Digital Marketing in 2023

With years of digital marketing and advertising experience under my belt, here are my hacks for scaling the digital marketing side of my business for just $10 a day.

1. Have an irresistible promise

You have to think about what will make people stop and want to talk to you. Put yourself in the shoes of your potential customers. If you don’t think you’d want to take your amazing offer, would they? Focusing on the benefits of your product or services that your customers will experience will help you make your proposition compelling.

For example, if you are a real estate agent, don’t sell a particular home on social media with a listing photo, but target investors – give them an opportunity to buy a great property without showing a photo. this property. It’s a return on investment that you’re ultimately marketing rather than a home for sale.

Guarantees can be attractive, too, as long as you can deliver on your promise and it doesn’t sound too far-fetched. Advertisements that promise “we’ll guarantee you 15 full paying clients within a month” are very silly and deter potential clients. Instead, for example, you can have a 30-day satisfaction guarantee if you have a training course or “see results in 30 days” if you are a personal trainer.

Related: How to Create Irresistible Offers Your Ideal Customers Can’t Refuse

2. Create a design to stop scrolling

The best designs are based on a clever, funny and clever headline that grabs attention. I’ve found that clever, shot and edited videos don’t work at all. People are on social media to get updates from their friends and family — not a great video ad. Attention spans decrease by the minute. Don’t think for a moment that your target audience will watch your 90-second video that encourages them to go to the landing page. Instead, support your design with a simple, easy-to-read font combined with a transparent background that pops. When it comes to creating your own portrait, less is more. Your headline should be the only text that makes up the image. This will make viewers stop scrolling quickly.

Don’t have a designer? Don’t worry. Programs like Canva make it super easy to create different designs for social media channels and come with built-in size templates so you know your artwork will match. The Facebook ad manager platform also has an AI feature that will automatically redesign your artwork for different placements, so you no longer have to design multiple versions.

3. Set goals for your campaign

Facebook and Instagram recently revamped their lead ads, allowing advertisers to get leads more cheaply by using their built-in forms. After all, Meta wants its audience to stay on its channels as long as possible, so companies that choose to use their built-in forms and keep the audience engaged are rewarded.

Think about your goals and plan your campaign accordingly using the platform options. If you’re after more sales and leads, lead forms are perfect. Another great way to increase engagement with potential customers is a social media campaign that encourages people to message you directly. This is generally the preferred method of communication with people under the age of 45.

Related: How Text Marketing Can Be Your Most Powerful Customer Engagement Again

4. Optimize the ROI on your advertising spend

When it comes to your designs, it’s important to see what works and what doesn’t without changing too many variables at once. I always suggest not spending more than $10 a day initially with your ads. By doing so, your ad creative is actually making everything heavier than your budget. If you have a missing ad or offer, testing for $100 a day can skew your results because you’re spending more than your competitors. Choosing to test for just $10 a day, you will see within a day or two a return on the investment of creating the test. If it meets your goals, keep charging $10 a day. If not, close that ad and submit a second creative and start over.

Related: You Won’t Have a Tight Budget Until You Follow These 5 Tips

5. Gradually increase your Meta advertising budget for consistent campaign performance

Once you see results with your creativity, it’s time to measure. This does not always mean improving your budget quickly. It usually takes a pixel a while to go through the learning curve. Most of my clients only spend $10 a day, like me on ads, and get several leads coming in each day. However, if you want to increase the time of the learning phase, start slowly by increasing your budget by no more than 25% every few days.

When it comes to marketing your business on a budget, it’s definitely doable and thanks to platforms like Meta, you can now quickly see what works and what doesn’t. There’s never been a time in business when you can turn an advertising campaign on or off quickly and measure results down to every dollar spent.