Amazon Develops AR Glasses For Drivers To Improve Efficiency

Amazon is reportedly developing smart augmented reality (AR) glasses for its delivery drivers, aimed at improving delivery efficiency. The glasses, codenamed “Amelia,” are based on Amazon’s previous Echo Frames and are designed to shave “seconds” off each delivery.
The mirrors are expected to have an embedded turn-by-turn navigation display, which helps drivers find addresses and navigate complex buildings. This would eliminate the need for handheld GPS devices, which would allow drivers to carry multiple packages at once.
The mirrors can also provide location-based guidance within buildings, a common challenge for transport drivers who often get lost in large or complex environments. However, while this may provide tangible benefits, such as reducing the time spent searching for elevators or building entrances, the project is still in development and may face obstacles.
Amazon is reportedly struggling with issues like combining a battery that lasts 8 hours and designing the glasses to be comfortable to use for long periods of time without causing fatigue. Additionally, gathering the necessary building and neighborhood information to ensure that the system is working well is a major challenge.

Amazon Echo frames
Although Amazon has not confirmed the project, a spokesperson said the company continues to innovate to improve the delivery experience but declined to comment on future products. It’s also worth noting that Amazon’s Echo Frames have been a commercial disappointment, with only 10,000 units sold since the third generation was released.
An AR glasses project may not move forward if it fails to meet expectations or proves too expensive to produce. Even if successful, it could be years before glasses become mandatory for Amazon drivers.
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