Max, another big platform brand recognition, is about to take a major step towards password sharing, . Parent company Warner Bros. Discovery said during the Q3 earnings call that it will begin to combat the trend in the next few months, with “very soft messages” to encourage people to ride horses.
Chief financial officer Gunnar Wiedenfels said that the above-mentioned gentle messages will increase in 2025, which shows authority in the end. He suggested that people sharing passwords made the cost of registration higher for everyone, as it was “asking unregistered members, or members of multiple families to pay less.”
The company also announced revenue of nearly $10 billion last quarter,. This is the largest jump in subscribers in the history of the platform. There is more juice to squeeze out of that lemon, however, as some of those 7.2 million people may have given the password to a grandchild or something.
Wiedenfels also did not rule out the possibility. He said Max’s “premium quality” gives the platform “the right amount to continue to push the value we thought.” As for faculty, the cost of subscription increased in June of this year and . So, what, the price hike is like annual installments of Madden now or something?
Max is just the latest broadcaster to put the kibosh on password sharing. Netflix and Disney+ have just started their crackdown.
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