We all know that we shouldn’t go grocery shopping empty-handed, but what about making a business decision? For Barbara Corcoran, it’s a tough pass.
The real estate icon has invested in more than 80 companies on “Shark Tank,” including The Comfy, which has reportedly earned Corcoran more than $468 million since 2017.
But chances are, none of those deals happened before lunch.
Related: You’re One Month Left to Buy a Home, According to Barbara Corcoran. Here’s Why.
In an interview with The Bobby Jones Show, Corcoran shared that if you put him in right before lunch, he’ll probably walk out the door without a deal.
“I’ve never invested in a business before lunch,” Corcoran said. “I’m tired, I’m hungry, I’ve been filming for six hours. I just want to eat my lunch.”
“I put it in front of me before lunch, you don’t get a deal,” he added.
There is science to back up Corcoran’s theory. A study conducted by researchers at University College London (UCL) found that hunger hormones can influence decision-making in the brain.
“We know that our decisions can be profoundly influenced by our hunger, as food has a different meaning depending on whether we are hungry or full,” said lead author Dr Andrew MacAskill of UCL Neuroscience, Physiology & Pharmacology in a statement. “We found that the part of the brain that is important for decision-making is incredibly sensitive to the levels of hunger hormones produced in our gut.”
According to the Harvard Business Review, the best time of day to make big decisions is in the morning, perhaps around 10 am to 11 am, when people are “most alert and focused” while avoiding sunset/early morning and midday. .
“If you look at the deals Shark Tank“Most of the ones that don’t get anything, I think, fall before lunch,” Corcoran said.
Related: Barbara Corcoran Says This Is The One Question You Should Ask Before Selling Your Home
