The PGA Tour’s Fan Forward survey aims to get feedback from fans on solutions to improve the television product.
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We bring you this news carefully – again hopefully – my golf viewers in the world.
You too can make your voice heard in the fight to promote golf on television.
We bring you this news carefully not because we believe it is unimportant — but because we choose to be optimistic. Could this be the first step to the best news golfers have received in years?
For the first time in recent memory, you can provide feedback on the status of a golf broadcast directly from the PGA Tour. And for the first time perhaps, the PGA Tour he asked finding it – and considering your changes, in real time.
The survey is not new. At least not technically. The PGA Tour’s “Fan Forward” program has been around since mid-summer, when tour commissioner Jay Monahan began issuing poll plans for fans to provide feedback on the PGA Tour product.
At first, the program appeared to be the latest in a series of half-hearted “fan-oriented” PGA Tour efforts; items taken to show the golf audience were absent completely he has been forgotten in the wider debate about the future state of golf. But in recent months those changes have taken on a new form, with the Tour and its partners committing to a new, TV-focused “test program” for the PGA Tour’s fall season aimed at listening to those changes.
The new program, as we have written about it in the past here in the program Hot Micis slated to test several new features for Tour TV in the coming months, including an expansion of live chat, a revamped Friday afternoon radio schedule, and a deeper focus on live golf television segments that appeal to fans. But it is again is intended to gain feedback from fans in real time, to assess the state of the Tour’s coverage and its innovation efforts as they are tested.
While it’s unclear exactly how this data will help the PGA Tour serve its audience – for now the survey is, a. survey – The Tour’s extensive pursuit of its televised trials on Friday evening should not be overlooked. For the first time in recent memory, the Tour is confronting its broadcast problems head-on, and taking things in the public eye to fix them.
The biggest desired change for golf fans – fewer ads – remains a dream for the future. The tour is locked into media rights agreements at the end of the decade that require a certain amount of commercial interruption for each round of the tournament. But broader changes are still to be discussed, things like advertising packaging and golf TV positioning.
Fans who wish to participate in this survey can follow the link here. Happy hunting!
