Salesforce today announced the addition of ecommerce storefronts to its Starter and Pro Suites, giving growing businesses the ability to create direct-to-consumer (D2C) online stores directly within the Salesforce Platform.
These new capabilities allow businesses to integrate sales, service, marketing, and commerce into one unified interface, enabling them to scale quickly while delivering a seamless customer experience.
By integrating customer data and touchpoints across traditionally disparate departments, Salesforce provides businesses with a solid foundation for connected commerce, preparing them for future success with AI-driven solutions like Agentforce.
Key features of Ecommerce Stores
New ecommerce stores offer businesses several powerful tools, including:
- Step-by-step ecommerce setup to ride faster
- A low-code designer creating branded store websites
- Central marketing tools managing products and prices
- Pre-built performance dashboards increase performance and increase revenue
These features are designed to help businesses streamline their operations, improve efficiency, and grow their digital channel revenue with ease.
Why Is It Important?
Ecommerce continues to grow as an important revenue stream for businesses. By 2025, 54% of small business revenue is expected to come from digital channels, up from 42% in 2023. The new ecommerce stores in Salesforce’s Starter and Pro Suites enable growing businesses to build and manage their D2C websites directly from their CRM environment at no additional cost, further enhancing their ability to generate revenue online.
Benefits of Growing Businesses
Unlike standalone ecommerce solutions, Salesforce storefronts are integrated directly into the company’s CRM tools, providing a unified platform that improves business efficiency and improves the overall customer experience. The ecommerce frontends in the Starter and Pro Suite give growing businesses the ability to:
- Personalize the customer experience by combining sales, service, marketing, and commercial capabilities in one place, providing personalized discounts, sales support, and targeted marketing campaigns.
- Launch online stores quickly using built-in CRM capabilities, enabling businesses to start selling online in hours rather than months.
- Adjust business activities with centralized tools for managing products, orders, customers, prices, and promotions.
- Drive revenue across all digital channels using pre-built performance dashboards to gain insights into customer behavior and improve sales strategies.
Availability
Ecommerce stores are available today in the US for Starter Suite, Pro Suite, and Salesforce Foundations for as little as $25 per user per month.
