Apple Expands Business Tools to Help Businesses Connect with Over a Billion Users

Apple today announced the expansion of its Apple Business Connect tools, which allow businesses of all sizes – including those without a physical location – to manage the presence of their products throughout the Apple ecosystem. With access to over 1 billion Apple users, businesses can now customize how they appear in apps like Apple Maps, Wallet, and Mail, enabling them to build trust and better connect with customers around the world.

“We are excited to offer all businesses – including those without a physical location – the power to create a brand from all Apple applications that are used by more than a million people every day,” said David Dorn, Apple’s senior director of Internet Software and. Product of Services. “We designed Business Connect to empower businesses to deliver the best, most intuitive experience to Apple users. With today’s updates, we’re helping more businesses reach customers, build trust, and grow.”

Tools to Help Businesses Grow

Since the launch of Apple Business Connect last year, businesses have been able to search and manage their location cards, allowing them to add and update photos, logos, and action links. These tools allow customers to perform specific actions such as ordering food or making reservations, and businesses can promote special offers through Showcases.

With today’s updates, Apple Business Connect now allows brick-and-mortar, online, and service-based businesses — even those without a brick-and-mortar presence — to create a consistent and compelling brand identity across Apple’s platforms.

New Features in Business Connect

Apple has introduced many new features in the Business Connectincluding:

• Postmarked Mail: Businesses can now display their name and logo on emails sent to customers, making their messages more visible in the Apple Mail app. The Branded Mail feature is available for sign-up today, and the logos will begin appearing in customer inboxes later this year.
• Tap to pay on iPhone: Businesses can now customize their logo when accepting payments with Tap to Pay on iPhone, ensuring customers see a trusted brand logo during checkout.
• Business Driver ID: Launching next year, this feature will allow businesses to display their name, logo, and department on a customer’s incoming call screen. This will help separate legitimate businesses from spammers, improving the customer experience.

How to register

Businesses can sign up for Apple Business Connect using their existing Apple Account or by creating a new one. The service is available through a self-service website on any mobile device or computer. Once registered, businesses can start customizing their brand presence across all Apple platforms for free. For larger businesses managing multiple locations, integrations with listing management agencies such as DAC Group, Rio SEO, SOCi, Uberall, and Yext are also available.