‘I need to win every vote’: From Fox News to Charlamagne, Kamala Harris is in the final news race

Vice President Kamala Harris sat down for a wide-ranging interview Tuesday in Detroit with popular host Charlamagne tha God, continuing to deepen her push to reach out to potential voters in a liberal environment.

Tuesday’s hour-long, town hall-style interview with Charlamagne, The Breakfast Club host, served as an attempt to combat weak support from black voters. Harris dismissed allegations that he was cut off from the Black community, warned of another name for Donald Trump, presented new proposals, and called the November election a “race for mistakes.”

It first aired on iHeartRadio stations and was uploaded to The Breakfast Club a podcast.

The Harris campaign has been working to gain support from a new audience, placing increasing importance on popular podcasts and shows. They made it clear: This is the year of the podcast campaign. In the past few weeks, Harris has proven to be very popular He called Dad podcast and All Smokeowned by former NBA stars Stephen Jackson and Matt Barnes. His vice president, Tim Walz, also continued the game They are not smart the show.

“I need to get every vote, that’s why I’m here talking to you and your audience,” Harris told Charlamagne.

Harris’ campaign is reportedly in talks with top podcasters The Joe Rogan Experience with a sit-down interview, although nothing is confirmed yet. Rogan’s show had 14.5 million followers in March, mostly male and under 35. (Spotify wrote in a press release in February: “JRE remains the king of podcasting, consistently ranked as the most listened to podcast in the world and our users have ranked this show as the podcast’s Wrapped top podcast each year since 2020.”)

Whether or not the Harris campaign strategy works, it’s clear that the broadcasters are the winners in this media bombardment.

Spotify, in particular, has been investing heavily in podcasts on the platform since 2019. The company initially focused on spending billions to acquire exclusive rights to podcasts, with some of the biggest deals being made with Alex Cooper’s. He called Dad again The Joe Rogan Experienceand studio acquisitions and new technologies.

Earlier this year, Spotify reversed course and gave up exclusive rights to two of its top shows, meaning they could stream on other platforms. (Also still has exclusive rights to the video version of the He called Dad.)

That’s not a bad thing for Spotify, though. The company still has the ability to increase ad dollars at shows. It would benefit more from those ad sales than getting users to download Spotify. According to eMarketer’s forecast, US podcast ad spending is expected to exceed $2 billion by the end of 2024.