What did you do after completing the most lucrative tour ever? He goes back to work.
While many wouldn’t begrudge Taylor Swift taking a well-earned break when her record-breaking Eras Tour comes to an end, the trouble made the announcement a shared one. Good Morning America: he added “author” to his CV.
The Official Taylor Swift Eras Tour Book will provide Taylor’s reflection on what he calls “the best trip of his life.” The book details include 256 pages of “never-before-seen photos” and “stories and memories from Taylor herself.”
He gave more details on what fans can expect on Instagram:
Swift is also liberating The Department of Victimized Poets: An Anthology on vinyl and CD. Both the book and the anthology will be available exclusively at Target and available for pre-order on Black Friday.
Related: Taylor Swift Police Escort in London Outrages Taxpayers
As GMA co-host Robin Roberts tweeted about the announcement, this is a “huge gift to her fans,” which left them “THRILLED.”
From a business perspective, several positive steps are being taken here. Despite the obvious fact that it will see a bajillion copies, Swift is using the advice that content creators have been giving Entrepreneur.com for years: You’re basically repurposing content that already exists.
“Content repurposing means taking existing content and converting it into different formats to reach a wider audience,” communications expert Kelly Fletcher wrote for Entrepreneur.com.. He discussed the many ways we mere mortals can reuse and reshape content to continue serving us. Some of those tips include:
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Turn articles into social media posts: Take key points or quotes from an article or blog post and turn them into a post you can share on social media.
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Convert written content into videos: Use the edited version of your blog post as text. Use simple animations to bring them to life.
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Convert webinars or lectures into written content and vice versa: If you’ve recorded a webinar or given a talk, turn the talk into written content. Or you can repurpose your writing into a website or workshop.
