A new program from Adobe aims to teach 30 million people AI, content creation, and marketing skills by 2030.
It’s an extension of the Adobe Digital Academy, which already trains people for new jobs in fields like digital marketing, user experience design, and data science. The new program, announced Monday at the Adobe MAX conference, will expand the Academy to provide skills the company says are increasingly relevant to a wide range of current and future professionals.
“We think there is an urgent need, but also a huge opportunity, as AI changes the way people work and the type of jobs they will have,” said Stacy Martinet, Adobe’s vice president of marketing and communications strategy. “We want AI to close the digital divide, not widen it.”
People will be able to access course content for free through Adobe Express and the Behance creative platform, and the company is working with online learning platform Coursera to offer paid certificate programs built on Adobe’s advanced course materials, Martinet said.
Adobe plans to fund scholarships to ensure Coursera certifications are more widely accessible, and the company is partnering with nonprofits like the Girl Scouts and DECA—a youth entrepreneurship and advertising program—to make courses and Adobe Express available to participants as well. find local program leaders who are trained to teach it.
“We want to make sure that emerging professionals from all backgrounds can carve their place in the new workplace,” said Martinet.
Courses will include elements of using AI to create content from video icons to visual effects around text—and doing so ethically, including attention to intellectual property issues. They will also combine skills in social media content creation, digital marketing, and graphic design and editing. The course materials, which will include video instructions and follow-up work, will generally emphasize Adobe Express, a creative application that offers some features for free, and will be accessible via phone, tablet, or computer with a web browser.
Martinet says she hopes the certifications issued through Coursera will be appreciated by potential employers, and young people learning about nonprofit partnership programs will be able to add them to their resumes—or use the information directly if they’re on a budget. their business or creative economy gig to promote it.
“It doesn’t matter what you do, we all communicate in detail, so you have to be able to stand out,” she said. “And everyone is increasingly becoming a marketer, whether that’s for their company, their side hustle, their project, their passion, their volunteer work.”
New things will also be taught through bootcamps like those that Adobe already works in collaboration with General Assembly, where Adobe works to find graduates jobs inside or in other businesses. And Martinet says he hopes partnerships with Coursera and various nonprofits will help bring in interested students.
“The environmental NGO is very big, and that is the way we will reach people where they are, in the communities where they live and learn,” he said.
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