The views expressed by the business participants are their own.
In the competitive world of technology, Amanda Lannert, CEO of Jellyvision, stands out not only for her extraordinary work but also for her powerful leadership style. Under his leadership, Jellyvision has transformed from a games and digital company to an HR technology company that now serves 25% of Fortune 500 companies. Despite the success, Lannert’s leadership mantra remains focused on continuous improvement. As he puts it, “There’s nothing in Jellyvision that can’t be improved. There’s nothing about me that can’t be improved. So, where do we want to start?”
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Lannert’s journey with Jellyvision began in 2000 when the company navigated a rapidly changing technology landscape. With little prior experience in technology and games, Lannert initially joined Jellyvision hoping to learn and participate. However, his adaptability and problem-solving skills led him to the position of CEO.
His story shows the importance of being open to change and willing to pivot when faced with new challenges. One of his important pieces of advice for leaders is to realize that, “The world is full of changes. There is no stability anymore. You can do something you love with people you love and respect.”
A key moment in Jellyvision’s transformation was the transition from creating CD-ROM-based games to developing interactive educational software. As Lannert explained, the initiative was driven by a desire to engage and educate users on complex topics such as health benefits—an often overlooked area of user-centered design. Today, Jellyvision’s flagship product, ALEX, uses engaging, personalized engagement to help employees understand and choose their benefits, a process that can save companies significant costs and increase employee satisfaction.
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Lannert’s approach to leadership is refreshing and grounded in reality. He emphasizes the need for transparency and honesty in business dealings. “You can make a bad deal with good people, but you can’t make a good deal with bad people,” he said, highlighting the importance he places on character over profit. For aspiring leaders, Lannert suggests focusing on surrounding yourself with people who will challenge you and provide authentic feedback. “Find someone who loves you and will tell you the truth,” he advises.
Ultimately, Lannert emphasizes that the company’s success is built on its people. “Jellyvision is a business that was, is, and always will be as good as the people we have,” he said. Creating a culture of openness and creativity is central to his leadership strategy. Lannert encourages other CEOs to embrace change and never accept mediocrity. His willingness to adapt, coupled with his belief that everyone has room for improvement, sets a powerful example for leaders seeking to foster growth and innovation in their organizations.
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