Envato Predicts 2025 Web Design Trends: From Brutalism to Sustainable Design

Envato has released its latest web design predictions for 2025, highlighting the dynamic changes expected to shape the future of web design. As the digital landscape continues to evolve, the forecast identifies a combination of new technologies and creative approaches that will dominate the industry next year, providing valuable insights for designers, developers, and content creators.

Helen Alexander, a prominent voice in web design, shares Envato’s bold predictions for the coming year. These trends show how digital experiences are increasing immersion, collaboration, and the power of AI, while also pushing the boundaries of design and emphasizing sustainability.

Key Web Design Trends for 2025

1. Interactive and Interactive Websites Interactive websites are set to become the norm by 2025, moving beyond novelty and encouraging deeper user engagement. Designers focus on creating immersive, personalized experiences, exemplified by sites like Melbourne-based artist Beci Orpin, whose playful design combines real-time location data with games. Freelance web designer Maddie Niemen emphasizes the importance of experimentation, saying that trying new trends keeps creativity alive and evolving.
2. The Growing Impact of AI AI continues to revolutionize web design by simplifying processes and making the creation of websites more accessible. Tools like Elementor AI, Wix ADI, and Squarespace Assistant allow users to design custom sites with minimal coding, allowing designers more time to focus on creativity. Yuji Sekiya, Senior Product Designer at Envato, sees AI as an opportunity for designers to explore time-saving tools while maintaining their creativity.
3. Anti-Design and the Brutalism Resurgence Anti-design, characterized by the rejection of traditional beauty, and brutalism, known for its bold typography and unpolished elements, are back in style. This trend encourages designers to embrace imperfection and push the boundaries, with uneven buildings and intricate designs becoming the way to stand out. As web developer Jamie Marsland notes, it’s interesting to see how minimalism and minimalism combine, providing a diverse visual environment for web design.
4. Improving Voice Search As voice searches become more common, web designers are adapting by optimizing for voice commands. Big brands like Sephora and Walmart are already using this technology to improve the user experience. Envato’s newly launched “feels like” search feature reflects the growing importance of voice search optimization, which is poised to play a key role in improving online visibility and customer engagement.
5. Progressive Web Design As awareness of the impact of environmental technologies grows, sustainable web design is becoming a priority. Designers adopt practices such as optimizing images, reducing data transmission, and using eco-friendly coding techniques to reduce carbon footprints. Brands like Sustainable Baddie show how businesses can communicate their commitment to sustainability through design choices, proving that being environmentally conscious doesn’t have to be boring.
6. Less Reliance on Tools and Trends As web design tools like Webflow and 3D interfaces become more accessible, other formats are becoming more common. Maddie Niemen notes that while these tools can streamline processes, they can also lead to repetitive designs. By 2025, designers are expected to use these tools thoughtfully, pushing the boundaries of creativity rather than relying on cookie-cutter templates.
7. Back to Basics: Back to Basic Concepts In a world of sophisticated technology, there is a growing trend to return to the basics of design such as layout, typography, and accessibility. Websites like Understanding Accessibility emphasize the importance of clear, functional design. By focusing on simple, natural elements, designers can create a unique, user-friendly experience that stands out without overcomplicating user interaction.
8. Embracing Imperfection with the Human Touch In contrast to the polished output of AI, many designers embrace the imperfections that make designs feel human. This trend celebrates organic, handmade items that add a personal touch, reminiscent of the Japanese philosophy of wabi-sabi. As Maddie Niemen points out, this approach allows designers to maintain authenticity in their work while balancing technology and professionalism.

These predictions for 2025 emphasize the ongoing evolution of web design, where creativity and technology meet. Whether implementing AI tools or adopting sustainable practices, designers have an array of trends to explore as they shape the future of digital objects.