OpenAI a major search engine with GPT-4o it has finally arrived, and you can subscribe to it waiting list right now. Company said plans to bring together “the best of these [search] features” directly on ChatGPT at an unspecified time. As it stands, this new search engine looks set to completely dominate Google in the space and provide a counterpoint to the Mountain View tech conglomerate. AI in Google Search.
As described by OpenAI, SearchGPT is not just your average search engine. In many ways, it works, just like the Google AI overview or the current Bing Search results, but with a twist. Users type information into a ChatGPT-like interface, and the AI will generate a response with several in-line links to where it found its information on the web. Depending on the question, such as asking for a list of music festivals in a certain area, the AI might respond with blurbs with direct links to each site. There is a separate tab on the left sidebar where you can see and click on each link provided by the page.
SearchGPT will give you a specific answer with a name and a link to the source in parentheses at the end of each paragraph for some questions that require more detail. Users it can ask follow-up questions, and the AI must respond based on the context of previous notifications. ChatGPT already has many of these capabilities and full Internet connectivity. The difference now is the new UI that emphasizes the links to the sites where the AI gets all this information.
The new integration is closer to what you find in Google search now. In the current version of AI Overview, users get several sections of AI-generated text based on your input, as well as several drop-down menus to link where Gemini took its information. You still can remove this AI overview from Google Search if you want to return to pure experience. At SearchGPT, AI is at the heart of how it works.
Publishers and authors have noted how companies such as Google and OpenAI have achieved content used to train these AI models. Recently, PerplexityAI has been recruited by sites like Forbes creating articles generated by AI based on an original report without permission. The New York Times is currently suing OpenAI training on its content. At the same time, great news networks such as the Financial TimesAxel Springer, and The Associated Press they have inked multi-million dollar deals with OpenAI for the company to train on their juicy content.
The problem is that many sites depend on clicks and ad revenue to survive, something that doesn’t happen if users read AI blurbs and don’t click on a link. In its announcement post, OpenAI says it uses AI to “enhance” the search experience by “highlighting high-quality content in a conversational interface that is more likely for users to engage.” This is the company’s promise to provide those links that “stand out” in user searches.
OpenAI is sending the message that it’s doing websites a favor by presenting their information differently than Google. Thursday, Google updated its chatbot Gemini 1.5 Flash, adds multiple links at the end of long, complex responses—up to four times the length of the context window, according to the company. Gizmodo tried, but the answers it provides to some of the basic questions aren’t as comprehensive as Gemini Advanced. Its few links to external sources are in good quality and appear as gray boxes without text.
SearchGPT is still a beta product, and things will probably change. We’ll have to wait and see if it will give real journalists and writers more credit with all the promised links. Even if SearchGPT gives a little blurb with the answer (hopefully correct) right away, why would most people bother clicking the link, even if there is something good?
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