TikTok Launches Flip Stories, Adds a New Layer of Surprise to Storytelling

TikTok is expanding its creative toolbox for creators with the launch of Flip Stories, a new feature that allows creators to add a second side to their stories, unlocked with a simple flip.

Flip Stories gives creators a unique way to improve engagement with their fans by adding something to surprise them, be it before and after reveals, sneak peeks, or exclusive content drops.

How Flip Stories Work

To create a Flip Story, creators can tap the “+” button to access the Create page and switch to Story mode, or simply select the “+” button on their Profile picture. From there, they can upload two sides to their story.

Flip Stories supports uploading images from the Create page or directly from the device’s gallery.

Viewers can uncover the hidden side of the Story by pressing the “Hold to Investigate” button. Hidden content will reveal itself for a few seconds, giving creators the opportunity to share more with their audience.

Creators will also be able to see a separate list of viewers who have opened the second side of their Flip Story. Like all content on TikTok, Flip Stories will go through the platform’s normal vetting process.

New Formats for Storytelling

With the launch of Flip Stories, TikTok is providing creators, artists, and brands with additional tools to enhance self-expression and storytelling.

Flip Stories offers a new and dynamic way for users to engage with their audience, bringing a new twist to the ever-changing landscape of TikTok content creation.

Photo: TikTok