The past few years have seen many blockbusters earn buckets of combined revenue to draw audiences to theatres. Some looked cute, some were sexier than you’d think (or theater chains), but apparently they did their job, because Cinemark will let theatergoers use whatever they have as a bucket.
Sunday, January 19th will be National Popcorn Day, and the theater chain is marking the event with its first ever “Bring Your Own Bucket” day. As long as the container is clean and does not exceed 400 ounces, you can get XL size popcorn for $5 at all Cinemark locations. On the same day, it offers 10% off all online gift cards, and anyone who follows the chain’s Instagram can enter a contest to win a large free popcorn by tagging three friends in the comments.
“National Popcorn Day is one of the best days of the year at Cinemark, and for popcorn lovers everywhere,” said Cinemark SVP of food David Haywood. “It has always been the star of the theater franchise, although popcorn bowls have become an award-winning supporting actor. We’re excited for everyone to get creative with this campaign and show off their container choices while enjoying a snack accompanied by a great movie.”
Cinemark can a lot it’s like this to be something I can do every year, as it also encourages people to share their buckets on BYOB day, and highlights several releases that will be playing in theaters that weekend, including Universal The Wolf Man. If you find yourself without a suitable popcorn bucket on January 19, the chain has also “helpfully” released the buckets it sells in its stores.
Looking for more io9 news? Check out when you can expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe in film and TV, and everything you need to know about the future of Doctor Who.
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