Chase Expands Customer Insights Tool to Nearly Five Million Small Businesses

Chase for Business announced the expansion of its Customer Insights tool, a powerful business intelligence platform designed to support small business growth. Previously available only to Chase Payment Solutions customers, the platform is now accessible to nearly five million small business owners with Chase business checking accounts, providing valuable data insights at no additional cost.

The Customer Insights Tool uses anonymized card transaction data and third-party tagging to provide business owners with comprehensive analysis of customer behavior. This information empowers small business owners to make smarter decisions, improve marketing strategies, and improve operational efficiency while maintaining customer privacy.

“Customer Insights is a new solution to help businesses be more efficient and reach customers in ways they couldn’t before,” said Ben Walter, CEO of Chase for Business. “Our mission is to bring value and expertise to our small business customers beyond our industry-leading banking services.”

Key Features of Customer Information

The Customer Insights platform offers robust analytics in several key areas:

• Sales Tracking: Allows business owners to monitor card sales daily and view historical trends over the past six months or year to year, including new metrics against repeat customers.
• Customer Demographics: Provides demographic information, such as age, gender, and income for the most effective markets, allowing businesses to better understand their potential customer base.
• Buying Behavior: Provides insights into customer shopping habits, including consumption patterns, purchase times, and preferred channels (online versus in-store).
• Top Market Analysis: Brings data into focus on the location of top customers and their purchasing preferences, helping business owners to refine marketing strategies and choose the most suitable site locations.

Using this information, business owners can adjust marketing campaigns to attract new customers, improve customer retention strategies, and make informed business decisions. For example, the platform may suggest launching a new customer campaign for businesses with a high number of repeat visitors or recommend targeted marketing efforts in areas where industry peers operate.

For more information on how Customer Insights can support small business decision-making, visit Chase’s website.