mplus Unveils mCommerce Marketing Solution for Permission-Based Audience Monitoring

mplus, a leader in digital marketing technology, has launched its new business solution, mCommerce, designed to help companies target their audiences directly on their digital platforms.

This solution allows brands to gather insights through pure group data collection, providing a unique alternative to traditional data techniques.

mCommerce Precision Retail technology allows brands to go beyond first-party data by collecting information voluntarily shared by consumers.

“With our mCommerce business solution, brands can easily survey the audience on their websites or mobile apps, capturing information that consumers willingly share,” said Will Oatley, founder of mplus.

In a world dominated by closed ecosystems owned by tech giants and media marketing networks, mplus envisions empowering brands to create and manage their audience data. “

First-party data is great for understanding what your customers are doing on a site, or in an app, but first-party data is important for filling in the gaps and predicting what they’ll do next,” added Katelyn Daniell, co-founder of mplus. “That’s why we think that blank group data will be a more effective screening strategy than current tactics.”

With the launch of mCommerce, mplus aims to pave the way for the future of data analytics based on rewards and self-reporting by users, giving brands a new way to understand audiences and engage with customers.