Fujitsu’s AI Park Vision at CEATEC 2024: AI-Powered “Human Motion Analytics” (HMA) Helping People in Sports, Health, and Cultural Preservation

In CEATEC 2024i Fujitsu booth-themed “AI Park Vision*” revealed AI as a reliable assistant that improves people’s lives sports, health, and culture. This show highlighted how Fujitsu’s Human Motion Analytics (HMA)* technological power computer vision, AI, and data to improve sports performance, improve well-being, and preserve traditional arts.

Visitors could see for themselves how AI can digitize human movements and deliver actionable information quickly, opening new avenues in each field. Fujitsu’s AI-centric approach aims to improve economic growth and improve quality of life by enabling a future where humans and AI interact, complement each other, and develop together.

Sports Environment: AI and Data Transformation Training for High Performance

Since winning the W League playoff in April 2024*, i The Fujitsu Red Wave is Japan’s top women’s basketball team.

At CEATEC 2024, Fujitsu interact with The Red Wave group to create an interactive basketball booth. Photo by Fujitsu Human Motion Analytics (HMA) technology. uses AI to analyze visitors’ shooting forms, providing real-time improvement advice based on Red Wave player data. Visitors can compare their techniques with elite athletes and watch development with AI-guided feedback.

I tried the demo, and was able to make some improvements in my shooting form. Here’s how it worked:

Demo it happened on a virtual basketball court, where participants like me can join Fujitsu’s Red Wave, a women’s professional basketball team, and shoot free throws.

In the beginning, I took a practice shot in my natural form. Photo by Fujitsu The HMA tech then captures and analyzes my movements, comparing my form data to that of the Red Wave player.. This allowed for detailed, real-time feedback on areas that needed improvement.

After my practice shot, I received feedback from the Red Wave team coach, Shota Goto, based on Human Motion Analytics technology, to help me improve my second shot.

Next, the virtual coach provided tailored advice based on professional player data, highlighting specific adjustments to get closer to Red Wave’s standard level.

With this guidance, I was given another chance to shoot. In this case, the experience is enhanced with a modified game environment. I’m wearing the team’s #90 jersey, and the announcer sets the stage: “The score is tied at 89-89, and 90 free throw attempts to win the game.” This adds a pleasant feeling of pressure.

Then, Human Motion Analytics’ highly accurate bone analysis allowed me to view and compare my motion data from both shots. Each precise analysis made it easier to understand the impact of the trainer’s guidance on my form. This demo showcased Fujitsu’s new approach to sports analysis, making it possible to visualize, adjust, and improve physical performance in real time.

A Fujitsu spokesperson explained that Human Motion Analytics Technology, part of the Fujitsu Kozuchi AI platform for Vision x Sports, aims to support the training of athletes and young players who love basketball and soccer. I’m sure the technology can be used in all sports in the future.

This high-precision, cold-free bone analysis technology powers the Fujitsu Judging Support System, which the International Gymnastics Federation has used in competitions since 2019 and in all ten events since 2023.

The Healthcare Landscape: Supporting Mental and Physical Health with AI-Driven Insights

Of Health care environmentIntroducing Fujitsu Pilates and yoga booth to demonstrate the role of AI in improving general well-being. AI analyzes the movements of guests going down, a Pilates exercise that shows the power of balance. Based on- assessment of spinal range of motion and speed of motionvisitors receive personal guidance from a trained instructor to correct their posture and movements.

While we didn’t get to see the demo in person, Fujitsu representatives explained the technology and shared plans to use it in collaboration with yoga studios.

Cultural Space: Transcending Traditional Tactics with AI and Data Support

Fujitsu has introduced AI-assisted No working on Culture Zone in collaboration with the Nohgaku Performers’ Association. Noh, an ancient Japanese theater art formrely on direct movements and expressions.

Fujitsu’s AI technology aallow visitors to visualize their movements and positions, comparing them with those of professional Noh actors. Visitors then receive expert guidance on refined, expressive Noh techniques from renowned Noh artist Yoshimasa Kanze.

We attended a performance by a Noh instructor, and a Fujitsu spokesperson explained that one of the biggest challenges in studying Noh is visualizing the exact position of the body parts, which are hidden in the bright traditional costumes. Fujitsu’s AI-driven Human Motion Analytics (HMA) technology allows for accurate body movement capture and bone recognition, allowing novice Noh students to adjust their poses immediately after practice.

The Noh instructor’ plays on the Fujitsu platform while the Fujitsu Kozuchi AI platform monitors his movements using Human Motion Analytics and visualizes bone positions with high precision.

Beyond Sports, Life, and Culture, Fujitsu Kozuchi AI Platform Aims to Support People in All Various Fields

Human Motion Analytics (HMA) technology is part of Kozuchi, Fujitsu’s AI platform launched in April 2023. Kozuchi, which combines Fujitsu’s AI Vision with HMA, offers structured AI services, including generative AI, to work as a reliable assistant in seven important areas. With more than 30 years of research and 7,000 use cases, Fujitsu’s AI Vision, through its Uvance model, seeks to address societal issues across industries while improving productivity and creativity.

At CEATEC, Human Motion Analytics, part of Fujitsu’s Vision AI, was highlighted as a powerful tool for digitizing and analyzing human movement. Using Kozuchi’s advanced algorithms and highly accurate bone analysis, Human Motion Analytics (HMA) delivers highly accurate motion data analysis, idesigned for the first time for AI vision-assisted scoring in gymnastics again accepted by the International Gymnastics Federation (FIG) in October 2023 for all ten apparatus. Photo by Fujitsu Judging Support System (JSS)* developed in collaboration with FIG since 2017, it begins to officially assist judges in four services 2019 Stuttgart Artistic Gymnastics World Championships*.

Fujitsu claims its bone analysis technology is among the most accurate in the world, with applications spanning the sports, health, entertainment, retail and manufacturing sectors. With Kozuchi, HMA facilitates improved performance, improved skills, and optimized movement, creating new insights into human movement. This is consistent with Fujitsu’s vision for 2030 in “become a technology company that excels in digital services […] and bringing a positive impact on society through corporate activities,” as stated by CEO Takahito Tokita in Fujitsu’s Technology and Service Vision 2024 document (page 4 – in English).

*Links to Japanese web pages – you need to use Google Translate to read them in English

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