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Apple Intelligence is officially here

Apple Intelligence, the company’s all-encompassing brand of its AI tools, features and curiosity, is finally here. Did you think Apple launched this years ago? It was announced in June, and the drip was given to beta testers, first in the developer preview, then in the open preview.

It was a big part of iPhone 16 sales at launch, but Apple’s new phones lacked those AI features — until now. Arriving as part of Apple’s updates to iOS, iPadOS and macOS, it’s not all teased at WWDC (no making your own emojis yet), but it’s a handful of new features that show how the company deals with AI in its software.

As well as new tools for testing and rewriting, there are live transcripts of calls and audio recordings of notes. Apple Intelligence also adds text summaries of websites, emails and all that is written. There’s also my personal favorite: notification summaries.

We’ll take a closer look at what Apple Intelligence is capable of, but in general (and from our experience testing the preview build), the additions won’t change your smartphone life. Some of them are very useful, while others, such as photo editing, follow competitors like Google and Samsung.

— Matt Smith

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