Why is Mark Cuban all over social media acting like the king of Kamala Harris’s business?

Many billionaires seem determined to re-elect Donald Trump. In turn, the Republican candidate promised that his support would pay dividends. Given all this consensus, it is clear that one prominent billionaire will run against Trump’s Democratic opponent, Kamala Harris.

A long time Shark Tank star and owner of the Dallas Mavericks Mark Cuban is estimated at $7.8 billion, according to Bloomberg. Although he claims not to have contributed a dime to Vice President Harris’ campaign, Cuban has provided valuable service through his passionate evangelism. As his sales pitch to voters reaches fever pitch, however, the more he helps, the more he begs the question of what’s in store for him — and whether there could be such a thing as again a lot Help.

It is unclear how Cuban became involved with Team Harris. (Neither Cuban nor the Harris campaign responded to requests for comment.) But Cuban said recently New York Times interview that he was already friends with Harris before he became a candidate, when people around him tried to ask about “what answer [he] can contribute in terms of business policy,” which ultimately “started a series of discussions.”

In the months since he came on board in either position, Cuban has been outlining, championing, and defending Harris in various areas. He has been participating in campaign calls, attending speeches, and going on Rachel Maddow’s MSNBC show whenever possible to say why Trump will be bad for business or how Harris is running his campaign as CEO.

In the waning days of the election season, Cuban has now joined Harris in campaign appearances, like a weird version of Elon Musk’s cameos at Trump rallies. (During the first Cuba event, on October 17, he joked about Trump’s insistence that China would pay for new tariffs on imports: “This is the same guy who thought Mexico would pay for the wall.”)

The speaker where he has arguably done the most work, however, is X, formerly of Twitter.

Swimming with sharks

For a man who runs many businesses, Cuban spends a lot of time in the X trenches. He’s what one might call a “power user,” and he’s used the platform to powerfully represent Harris. Unlike within the friendly confines of Maddow’s show, Cuban often rises above X and other staunch Trump boosters.

On any given day, when he’s not taking a direct swipe at Trump, the Cuban can be found arguing with Trump adviser Stephen Miller and billionaires like Bill Ackman, or getting into the weeds on Trump’s proposed spending with an editor at Breitbart.

While it is doubtful that the Cuban will convince any of these opponents to switch sides, his strong efforts in this face-off may motivate some observers.

What makes the Cuban a good friend of Harris is that he speaks the language of business that transcends politics. If Cuban, say, makes the economic case for DEI, it has weight because he he is the one who does. Of the undecided voters leaning toward Trump is likely to be large Shark Tank fans, says something Mark Cuban doesn’t seem to think Harris is a “radical leftist Marxist,” as Trump argued. If the Cuban puts these things that may well be approved as to why he believes that the companies that import products will get more profit under Harris than his opponent, it is a blessing in this campaign.

It may also be a blessing for Cuban, though.

Although this official decided not to run for president last year when he announced that he would leave office Shark Tankhis growing political profile could put him in a position to be in the middle of the Harris administration. Recently, he expressed interest in a role within the Securities and Exchange Commission (SEC). Although in the interview no Politics, he said it was just a joke, this idea emphasizes the disagreement with the words of the Cuban people in the current chairman of the commission, Gary Gensler, who has long been against Cuban that he is too aggressive in controlling cryptocurrencies. Indeed, crypto is an area where Cuban support seems to be of great interest.

Who wants to be a kind billionaire?

Usually, the Cuban gets his enthusiastic support from Harris as a worried billionaire who fears that another candidate will be a threat to the American economy. However, sometimes he gives a very different view. When user X asked him earlier this week what dirt the Democrats have on him to promote strong advocacy, he replied: “That I own more btc. [bitcoin] than you. And I know Harris is better with crypto than Trump. There. I said.”

A response like that makes the Cuban seem less like a defender of America’s economic prosperity and like any other crypto VC backing whichever side seems more personally beneficial. (Or in Tim Draper’s case: both sides.)

Why is Cuban so confident that Harris will be more friendly to bitcoin than Trump, who has been courting the crypto crowd during his campaign? You may be reading Harris’s proposals, or reading the tea leaves, but the comment is about insider knowledge—or maybe you’re hoping that Cuba will get involved in the matter eventually.

This idea would seem far-fetched if he didn’t always show how close he is to the campaign, or how open Harris is to his understanding.

While Cuban has undoubtedly helped Harris’ campaign, the more he speaks on his behalf right now, the greater the risk of making him appear to be on economic issues. If that idea gains enough momentum, it could lead some voters to decide, “I’m out.”