Amazon’s Biggest Shopping Days Are Becoming the Biggest October Shopping Event Ever
Amazon has announced that its 2024 Prime Big Deal Days is the company’s biggest October shopping event in history.
Events like Prime Big Deal Days can be a boon for small businesses selling on Amazon. They also serve as an opportunity for small businesses on a tight budget to get great deals on new technology and supplies.
More prime members participated in this year’s two-day event than ever before, taking advantage of early holiday deals. The event kicked off the holiday shopping season with higher sales and more items sold than any previous October event. Globally, prime members have saved more than $1 billion in deals, including seasonal merchandise and gifts.
Premium members worldwide receive discounts on a variety of products, including electronics, home goods, toys, beauty, and clothing. Popular brands like Dyson, Mattel, Levi, and Apple offered discounts, while independent retailers also saw record sales compared to Prime Big Deal Days 2023. Notable deals include L’ANGE HAIR Le Volume 2-in-1 Titanium Blow Dryer Brush, Liquid IV’s Hydration Multiplier Electrolyte Drink Mix, and IT Cosmetics’ Superhero Mascara.
During the event, core members used new shopping tools to find deals that fit their preferences. Rufus, Amazon’s AI-powered conversational shopping assistant, has helped millions of US customers answer product-related questions and make personalized recommendations. Additionally, customers used Inspire, a personalized in-app experience, and Amazon Lens, a visual shopping tool, to explore products based on their interests. AI shopping guides also help customers by providing content designed to help them understand different product types, key features, and top brands.
More Deals and Events Leading Up to the Holidays
While Prime Big Deal Days are over, Amazon has announced that holiday savings will continue throughout the season. Customers can check out trending products, top brands, and holiday deals Amazon’s Holiday Storewhich includes selected gift lists such as 100+ Top Gifts, Hosting Must Havesonce Our Favorite Toys List. Customers can also find budget-friendly options with The most popular gifts under $10 again stockers under $10.
Other notable upcoming events include:
- Office of Holiday Beauty (October 21 – November 3): Thousands of deals on selected beauty products from brands like Clinique, COSRX, Revlon, Sol de Janeiro, and more.
- Until October 31stcustomers can save 10% on select toys with a $25 purchase.
- Addition banquet events are planned in advance Black Friday again Cyber Monday.
Record Prime Subscription and Fastest Delivery Speed Ever
In the weeks leading up to Prime Big Deal Days, a record number of customers around the world signed up for Prime, surpassing last year’s sign-up numbers. Prime members can take advantage of fast, free delivery and special deals. With more than 300 million items available for free Prime shipping in the US, Amazon will deliver at its fastest speed ever by 2024, offering Same-Day or One-Day Delivery on tens of millions of popular items.
