Amazon’s Fire TV Stick 4K Max is down to a record low price on October Prime Day

October’s Big Day is here and, unsurprisingly, you can save a ton on Amazon tech. The company’s most powerful streaming stick, the Fire TV Stick 4K Max, has dropped to an all-time low of $35. That’s a 42 percent discount and a return on the sales price we saw on Big Day in July — and it’s one of many Fire TV devices discounted ahead of the sales event. This includes the Fire TV Stick Lite, our favorite budget streamer, which retails for $18.

But the Fire TV Stick 4K Max is a great streaming device too, with support for Dolby Vision and HDR10+. As the name suggests, it can stream content in 4K Ultra HD. The stick also supports Dolby Atmos audio, for added immersion.

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This streaming stick includes the company’s official Fire TV Ambient Experience, which allows users to display art and images on the screen. This mimics the performance of something like Samsung’s The Frame TV. The Fire TV Stick 4K Max also boasts 16GB of storage, for downloads, apps and games.

Speaking of games, this thing doubles as a super-functional cloud gaming box. It can stream Xbox games through Game Pass Ultimate and bundled with Amazon Luna. We chose this device as a good choice for retro gamers, as it can easily run many simulation applications. Finally, it ships with an advanced remote that offers Alexa integration.

While the Fire TV Stick 4K Max is arguably Amazon’s best streaming dongle for the masses right now, the entire Fire TV device lineup is on sale.

• Fire TV Stick Lite Streamer for $18 ($12 off): This is already the most affordable Fire TV streaming stick, but it’s a steal at this sale price. It supports 1080p content and comes with a “lite” version of the Alexa Voice remote.

• Fire TV Stick Streamer for $20 ($20 off): This dongle ups the ante on the TV Stick Lite by adding Dolby Atmos audio support, and comes with a standard version of the Alexa Voice remote. It also supports Wi-Fi 5 and comes with 8GB of internal storage.

• Fire TV Stick 4K Streamer for $25 ($25 off): This mod is the cheapest Fire TV Stick you can get to stream 4K content, and it has support for Wi-Fi 6 and Dolby Vision and Atmos. With its live picture-in-picture feature, you can view the security camera feed right on your TV while watching your favorite show or movie.

• Fire TV Cube premium set-top box for $100 ($40 off): This model will provide the best performance of any Fire TV streaming device, and supports 4K HDR content, Dolby Vision and Atmos and an improved version of the Alexa Voice remote control. Along with picture-in-picture live viewing and Fire TV’s ambient experience, you can also stream other devices to the Fire TV Cube including a cable box or game console.

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