Focused on YouTube creators, Made on YouTubehe’s here again, and we have a lot to talk about. From more integration of AI to Communities, YouTube seems to be gearing up to compete with rivals like TikTok and Netflix. Here are five things that really interest us amid the deluge of updates and new features.
YouTube is launching a program, which allows viewers to “go over” by liking and sharing a video. The idea is to allow fans to give more visibility to younger ones – so manipulation is only allowed for videos from creators with less than 500,000 subscribers, and only for videos less than a week old. Hot content will end up on a new leaderboard of the 100 hottest videos in their country. Fans can only cheer three times a week for now, although more uses will eventually be purchased in the future.
YouTube Shorts creators will be able to use Google DeepMind later this year. Veo can generate six-second clips after reading the information, and all creations will have a label indicating the production AI was used, as well as a SynthID tag. The Veo integration will exist alongside (but not replace) YouTube’s Dream Screen — another AI video production tool — launched .
It is getting a facelift, which is scheduled to come out in early 2025. Currently, only the channel owner can post to the public tab, but the new feature will allow subscribers to create posts, with the tab only viewing creators’ posts if needed. Yes, subscribers can post photos to further the discussion. Some creators currently communicate with their viewers through other platforms (like Discord) and this seems to be an attempt to create an internal alternative.
Some of us complain about not being able to understand creators using languages we don’t speak, but YouTube aims to fix that with automatic dubbing. With the help of AI, viewers can now listen to machine-translated audio in their preferred language. YouTube promises that the audio will sound natural, taking into account the voice and the environment of the creator.
Finally, it will have an update that showcases the current structure of Netflix. Creators will be able to organize their content into seasons and episodes, and there will be previews before users play any content. In accordance with The Hollywood Reporterwe can expect to see these debut next year, although no concrete date has been announced.
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