TikTok Expands Subscription Feature to Support More Creators and Communities

TikTok recently announced the expansion of its Subscriptions feature, which allows more creators to deeply engage with their communities through exclusive content and experiences.

Originally designed for LIVE creators, the updated Subscription feature is now available to eligible non-LIVE creators in select regions, with plans for a broader expansion in the coming weeks.

Subscriptions give creators the opportunity to give their most loyal fans exclusive access to premium benefits and members-only experiences, while fostering deeper connections within their communities.

For a monthly fee, subscribers get access to exclusive content and unique interactions, enhancing the bond between creators and their audience. This feature not only boosts social engagement but also gives creators a new way to increase their revenue on TikTok.

TikTok Subscription Tiers and Benefits

Creators can organize their subscription offering by choosing from three different tiers, with a range of customizable benefits, including:

• Private Communication Channels: Subscribers get exclusive access to channels like Sub Space, chats, comments, and direct messages for more personal interaction with the creator.
• Exclusive Content: Exclusive videos, LIVE, and notes accessible only to subscribers.
• Public identifiers: Unique stickers and progressive badges that show the status of the subscriber and show the social identity of the creators during the interaction.
• Customized benefits: Ready-made options like work requests, Discord roles, and shoutouts, or custom perks created specifically by the creator of their community.

This subscription feature adds to TikTok’s growing suite of monetization tools, designed to reward creators and support their growth on the platform. Creators interested in offering Subscriptions must meet certain requirements, including being 18 years of age or older, having an account in good standing, with at least 10,000 followers and 100,000 video views in the last month, or meet certain LIVE eligibility criteria.

Empowering Creators Through Monetization

In addition to subscriptions, TikTok offers various monetization options through its monetization module in TikTok Studio. Creators can explore personalized recommendations, detailed revenue analysis, and educational resources through the creator academy, helping them unlock the full potential of the platform.

TikTok remains committed to ensuring a safe and welcoming environment for all users. To maintain this site, creators and their content must comply with TikTok’s Community Guidelines and Terms of Service.

For more information about TikTok’s subscription feature and other monetization tools, creators can visit the monetization module in TikTok Studio.