Spectrum Reach Expands Advertising Reach for Small Local Businesses by Partnering with Amazon Ads
Spectrum Reach, the advertising sales arm of Charter Communications, Inc., has announced a new multi-year partnership with Amazon Ads.
This partnership designates Spectrum Reach as Amazon’s Local Ad Reseller, giving small and medium-sized businesses (SMBs) access to broad advertising innovation and greater reach.
The combined power of Spectrum Reach and Amazon Ads will allow local advertisers to target nearly every household in their region.
Through this partnership, Spectrum Reach will combine its broadcast and traditional TV creative with Amazon Ads offerings. This partnership provides local advertisers with a modern solution to address media fragmentation and ensures that ads reach both Spectrum customers and non-subscribers alike.
“Our work with Amazon Ads means local SMB advertisers now have access to a modern solution to simplify media fragmentation and reach virtually every household in their service area, including Spectrum customers and non-subscribers,” it said. David KlineExecutive Vice President at Charter Communications and President of Spectrum Reach. “By combining Amazon’s ad capabilities alongside our first-party data, we can give small to medium-sized businesses the ability to more accurately measure and spend their advertising dollars.”
Extended Reach and Custom Solutions for Local Marketers
Spectrum Reach is already a leading provider of advertising solutions, delivering customized strategies to local, regional, and national clients. The company uses first-party privacy-focused data to ensure advertisers can reach the right audience across multiple platforms.
Spectrum Reach provides access to broadcast and traditional networks and more than 450 publishers, enabling businesses to advertise on TV, streaming services, online video, display, search, and social media.
This partnership with Amazon Ads further strengthens Spectrum Reach’s position as the leading advertising solution for small and medium-sized businesses, helping them reach a wider audience with precision and effectiveness.
For more information about Spectrum Reach’s advertising solutions, visit www.spectrumreach.com.
