OpenAI and global magazine giant Condé Nast have announced a partnership to allow ChatGPT and its search engine SearchGPT to display content from Vogue, The New Yorker, GQ and other popular publications.
The multi-year agreement is the latest such agreement OpenAI has made with major media companies.
Content produced by media organizations is sought after by technology companies who use it to train their AI (Artificial Intelligence) models.
Other media companies including the New York Times and the Chicago Tribune protested this and took legal action to protect their content.
OpenAI and Condé Nast did not disclose financial terms of the deal.
“We are committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting,” said Brad Lightcap, chief operating officer of OpenAI. .
News media organizations have seen their business models challenged by the rise of social media and other digital platforms.
“Our partnership with OpenAI begins to return some of that money, allowing us to continue to protect and invest in our journalism and creative efforts,” said Condé Nast CEO Roger Lynch.
OpenAI launched an AI-powered search engineSearchGPT, last month.
In a statement at the time, the company said it was gathering feedback and input from its media industry partners to develop the new platform.
Other partners with the AI company include Time Magazine, the Financial Times and the Associated Press.
Chatbot AI technology is seen by many analysts as an important part of internet search engines in the future.
Search engine giant Google has also been racing to add AI-powered tools to its products.
While other AI companies are pursuing search products, Google remains the dominant player, claiming more than 90% of the global market.
Changes in the way search engines respond to queries – offering discussion sections instead of directing users to links – have also sparked anger among news companies, many of which depend on search traffic for audience and revenue.
Last year, the BBC said it was taking steps to prevent content on its websites from being used by OpenAI and other companies without permission.
A blog post it also said the BBC would explore the opportunities offered by productive AI “to bring more value to our viewers and society.”
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