Budget airline Wizz Air has launched an ‘all you can fly’ subscription, offering customers unlimited flights for an annual fee of 499 euros (£428, $549).
Although airlines have offered a variety of flight packages for some time, unlimited deals are a new concept.
The program is similar to that offered by US-based Frontier Airlines and Malaysia-based AirAsia.
Wizz Air has faced criticism in the UK for its customer service and flight delays.
The discounted price of the annual pass will be available until August 16 and will rise to 599 euros.
From September, subscribers will be able to travel to destinations in Europe, North Africa, the Middle East and Asia by booking an available flight at least three days in advance and paying a low fee of 9.99 euros.
Wizz Air said it is selling 10,000 subscriptions, which are distributed at the airports it operates.
However, when BBC News checked the company’s website several ‘preferred airport’ options were shown as being for sale.
A message on the page said: “In the event that you are unable to select your preferred airport, please note that the limit has been reached and Wizz Air is unfortunately unable to offer you a Wizz All You Can Fly membership at this time.”
The terms and conditions document on Wizz Air’s website also warns that seat availability is not guaranteed by management and will depend on “several external and internal factors.”
In June, Wizz Air was named the worst airline for UK flight delays for the third year in a row.
According to an analysis of official data by the PA news agencyWizz Air flights last year at UK airports were delayed by an average of 31 minutes.
The UK’s leading consumer group Where? it also called the airline the worst in terms of customer service.
This month, Hungarian competition authorities fined Wizz Air 770,000 euros for misleading communications, including how it encouraged customers to buy more expensive travel packages.
Wizz Air did not immediately respond to BBC News’ request for comment.
And in August, Wizz Air reported a 44% drop in first-quarter operating profit and lowered its full-year profit forecast.
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