“Where do you find success in using LinkedIn as an influencer marketing platform, and what does the future hold for LinkedIn as a platform for influencers?”
Here’s what business leaders are saying:
1. Using LinkedIn for B2B Success
“Brands that engage in influencer marketing and win the battle to increase awareness, website traffic, lead generation, and sales revenue develop targeted marketing. As a marketing strategist, I work with brands to create and implement influencer marketing campaigns on LinkedIn. What’s great about LinkedIn is its business-oriented audience and high engagement rates.
When I work with a B2B (business-to-business) brand, LinkedIn is the #1 social media platform we use to increase brand awareness and brand loyalty. Using LinkedIn on LinkedIn Live, LinkedIn audio, posts, videos, and promotional webinars have all been strategies that have successfully increased brand profits and reach. Through an influencer campaign, LinkedIn can help in authentically connecting with new customers in an engaging and informative way. The secret weapon of influencer campaigns is the combination of education and entertainment in one go—and LinkedIn is a must-have for all B2B brands.” ~ Devoreaux Walton, revelant
2. Accepting Wisdom Gained and Sharing
“Being a promoter is not limited to faces or well-known names. Many anonymous experts have a lot to offer us. Quiet success on LinkedIn comes from those who recognize that you offer earned wisdom, which is uniquely rewarding and effective in solving a need or problem.
Remember, you’re not only talking to your contacts but to your connections and followers. Professionals share great things with their colleagues, gaining incredible access you can imagine. They comment on their additions.” ~ Marc W. Halpert, connect2collaborate.com
3. Building Credibility with Authentic Content
“As an influencer who adopted LinkedIn for our marketing efforts, our experience has been extremely rewarding. LinkedIn offers a unique environment where influencer marketing can really flourish, especially for B2B brands. We have found success by using our established credibility and large following within our target market to amplify messages and provide authentic endorsements that resonate with our audience.
One of our key strategies has been to use LinkedIn’s content features, such as articles and videos, to share valuable insights and thought leadership pieces. We create content that aligns with our brand values and speaks directly to the challenges and interests of our audience. This approach not only improves our brand visibility but also positions us as a trusted authority in our field.” ~ B Randall Willis, Right Angle
4. Human Interaction Trump AI on LinkedIn
“Success in terms of reach has come from the fun, sometimes humorous interactions I create with my audience, such as finding a hidden icon in my photos. Success with clients comes from true collaboration, for me. Thoughtful, kind, and funny comments should not be relegated to AI, as some LinkedIn influencers advocate; however, I suggest you use AI to crawl your past posts to find patterns and understand what your audience likes.
The future of LinkedIn will undeniably lie in human interaction. ” ~ Nadine The Heir, Write Wisely
5. LinkedIn Shift Toward Sustainability Marketing
“I believe that powerful marketing on LinkedIn will focus more on sustainability and social impact. Brands and influencers will collaborate on initiatives that drive positive change and address pressing global issues. This change will affect an audience that is more socially conscious and value-driven. By partnering with influencers who strive for sustainability and social causes, brands can align their values and marketing efforts. This strategy builds goodwill and reinforces the brand’s commitment to social responsibility.” ~ Brandy Hastings, SmartSites
6. Personal Marketing and Networking on LinkedIn
“As a LinkedIn Top Voice with over 5,000 followers, I have had a unique vantage point to view the dynamic world of influencer marketing on this platform. LinkedIn’s strength lies in its strong professional network, making it the perfect place for personal branding, whether you’re a creator on TikTok or a CEO interacting with industry peers. The power of networking is especially apparent when people are facing career challenges, such as layoffs, where having a strong network of warm leads and introductions can make a big difference.
In my experience, success on LinkedIn stems from consistent engagement and authentic content. I aim to post two or three times a week, sharing insights, achievements, and industry trends that are relevant to my audience. This common practice not only improves visibility but also encourages meaningful communication and discussion.” ~ Dylan Huey, REACH OUT
7. Deep Industry Insights Drive B2B Engagement
“The platform’s focus on connecting with professionals creates a unique environment for B2B influencers. We’ve found some success with content that dives deep into specific industry challenges and offers practical solutions—webinars, data-driven reports, and thought-leader articles are all winners.
In the coming years, LinkedIn will be the most powerful platform for influencers. As engagement features continue to improve, the ability to foster meaningful conversations with target audiences will only increase.” ~ Raviraj Hegde, Donorbox
8. AI and New Light on LinkedIn
“LinkedIn’s algorithm favors meaningful engagement, so we focus on creating content that sparks conversation. This includes thought-provoking questions, industry insights, and a behind-the-scenes look at our development process. Interacting directly with our audience in comments, responding to messages, and participating in relevant groups has helped us build a community around our brand.
Interacting with other influencers and thought leaders on LinkedIn has also been very beneficial. By engaging in conversations, sharing each other’s content, we expanded our reach and strengthened our credibility. These collaborations often lead to new opportunities and collaborations that enhance our brand visibility.” ~ Spencer Christian, Bible Chat App
9. Building Influence with Authentic B2B Content
“Throughout the past year, as I’ve been consistently posting and achieving over 5 million views on my content, I’ve built a private equity fund behind my content. I contacted dozens/hundreds of potential companies to find them and potential investors to work with—just from posting content. They have been following me and my journey (sometimes for years), have been obsessed with my content, and finally reached out to me asking to work with my bag.
And I’ve built this playbook for five other B2B companies over the years. The same process works: post on your personal profile, create engaging content, build interest, build trust, and finally, create a pipeline. ” ~ Jeremy Horowitz, Let’s Buy the Biz!
10. Custom Features Improve Influencer Marketing
“LinkedIn changed my life when it comes to influencer marketing. While other social networks have users from all walks of life, LinkedIn is filled with professionals interested in industry knowledge and professional development. Another campaign that stood out was when I teamed up with a brand to write a series of posts about innovation on our site, which led to meaningful conversations and doubled our follower count.” ~ Anup Kayastha, Serpnest
11. Authentic Interaction Increases Brand Visibility
“We started by carefully identifying influencers who not only have a large following in the home decor and lighting industry but also share our brand values. This careful selection has ensured that our collaboration will result in authentic and engaging content that truly resonates with our target audience. The impact of this strategy has been huge, allowing us to reach a larger audience, increase our brand visibility, and drive a significant amount of traffic to our website. ” ~ Matt Little, Feston House
12. Thought Leadership Ads Increase Influence
“You can maximize the impact of any LinkedIn influencer content or brand content by running thought leadership ads paired with a really good social media posting strategy. Get your C-Suite or your LinkedIn influencer to produce niche content. Once this content is published on their live LinkedIn channel, generate engagement with the content for the first 48 hours. After the first 48 hours, run a paid ad campaign to specific decision makers for whom LinkedIn content was generated.
The engagement generated from the content will serve as social proof, and many decision makers may jump to engage with the content or reach out to your product directly for services or other business opportunities. ” ~ Ajay Chavda, Mojo Dojo
13. LinkedIn’s Niche in B2B Influencer Marketing
“Marketing messages on LinkedIn are very important as a company can target industries, job titles, or specific companies, ensuring that ads are seen by the most relevant companies. Such precise targeting has been beneficial in increasing target audience engagement and providing deeper engagement. LinkedIn is carving out its own niche in the field of influencer marketing, especially in the B2B segments. ” ~ Narendra Singh Chauhan, Hicentric
14. Combining Business Ideas with Personal Matters
“LinkedIn is about business, networking, careers and promoting thought leadership. However, all business and no play can lead to stress-related health challenges. I still talk a lot about business, but now I also share my quest to find ways to relax, connect with nature, and recharge for a more productive life on LinkedIn. What has worked for me is combining business with pleasure and being authentic. That being said, don’t expect a home run every time. Offer advice, trends, and inspirational stories about life outside of work, maybe in the woods or on the lake.” ~ Tim Ryan, SproutVideo
15. New Products Use Niche Technologies
“I see a correlation with micro-influencers who have a lot of experience in niche B2B sectors. These people may not have a large following, but their audience is highly targeted and engaged. Smart brands partner with them on things like LinkedIn Live sessions, co-created content, and even virtual events. Looking ahead, I think we’ll see LinkedIn continue to roll out features that support influencer collaboration. They have already made improvements with things like Creator Mode and Newsletter functionality. I wouldn’t be surprised to see strong analytics and monetization options for creators down the line.” ~ Piergiorgio Zotti, Corso Intelligenza Artificiale
Photo: Depositphotos
