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Target will give you coupons if you trade in your old jeans for their denim styles

If you have an old pair of jeans under your dresser, you’re in luck. Target is launching a new limited-time event that will allow customers to trade in their old jeans for a discount on new denim.

Target announced its first ever Denim Take Back event in a press release on Monday. From Sunday, August 4, through Saturday, August 10, customers will have a week to clean out their closets and recycle their old, best-loved denim (from five items)—from any brand or retailer—to Target. Circle the promo code for 20% off new denim products.

That means you can find the latest rockstar skinny jeans, flares, slouches, or barrel-leg jeans for your kid (or you) at a discount, just in time for back to school.

“Our new Denim Take Back event is an easy way for families to give used denim a new lease on life,” said Gena Fox, Target’s senior vice president of apparel and accessories, in a statement. “With the best of school and college in family stores, we offer this . . . we will make it easy for our guests to renew their denim wardrobes while doing our part to reduce waste and keep used denim out of landfills.”

The condition of what you bring doesn’t matter—so even your well-worn “holey” jeans count. And the Target promo code can be used on any brand the retailer carries, including Universal Thread, Wild Fable, Goodfellow & Co., and Levi’s. But to qualify for the discount, purchases must be made by August 10.

This isn’t the first time Target has hosted a throwback event. According to the announcement, the brand builds on the positive reception received by other events, such as its Car Seat Trade-In program. That program not only helped families clear out garages, but also helped recycle more than 2.6 million car seats, or about “9.7 million pounds of materials as of 2016.”

Target isn’t the first store to offer thrift stores, either. After a successful pilot program, Lululemon launched its own resale program, Lululemon Like New. “Bringing Lululemon As Fresh to all US guests is a big step toward a more circular ecosystem and achieving our Impact Agenda goals to reduce our environmental footprint,” Celeste Burgoyne, Lululemon’s president of Americas and global guest innovation, shared in the release. The program gives you gift cards in real dollar amounts, depending on the items you enter.

American Eagle, Madewell, and Athleta also have similar programs. For example, Madewell offers customers $20 off their new denim when they trade in their old jeans.

So whether you’re a spirited environmentalist or a savvy shopper in skinny jeans or mom jeans, it looks like trading plans can make you look the latest.


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